Do you have a hard time finding the IT talent you are looking for? Spare a thought for the recruitment officers at the CIA. With an image that today is more waterboarding than James Bond, their approval rating among millennials is at an all-time low. Even though they have started running video ads, are on Instagram and post jobs on Linked, they have a hard time recruiting the talent they need.
As the CIO, you can’t do much for the general image of your organization in the public eye, but you can make sure you are communicating in a language and on a platform where your prospective employees are. It is hard and expensive to buy the best talent with compensation alone, so you need to explain how working for you will allow IT professionals to make a difference.
That’s why your job ads should have one thing in common with the CIA: Focus on the mission.