OpenAI has started running ads in ChatGPT. For now, they say they are “testing” the feature in the U.S., but there is little doubt it will eventually be rolled out globally.
Just like all the other AI companies, OpenAI is burning cash at an unsustainable rate – using more than 10x what they make on the compute they consume. Some of them will fail.
If you are using external AI tools in any of your systems, make sure your developers are plugging in the AI in a way that makes it easily replaceable. As the shakedown starts, you’ll be seeing price hikes on the paid plans as well, and you need to be able to quickly and easily change to another provider. Or run an Open Source model in-house.