The First Thing That Comes to Mind

We’re also going to ban social media for young people here in Denmark. It won’t work here either.

There are two possible approaches to a hard problem.

One is to spend time gathering data, defining the real problem, identifying several possible solutions, implementing the most promising one, and checking the result.

The other is to bombastically announce the first solution that comes to mind. That is what politicians and some business leaders do. That’s how we get social media bans, EU proposals for backdoors on every encrypted service, and the recently proposed ban on VPNs in Denmark. These are poorly thought-out solutions that will cause harm without addressing the underlying problem.

Our brains have a strong availability bias, leading us to jump on the first solution that comes to mind. In order to make good decisions, we need to use a framework. Design Thinking is an example of a method that forces us to use the first approach. Don’t just run with a random first idea.