Moving fast and breaking things can be fine for a startup. They might need to iterate several times and maybe even pivot once or twice before they achieve product/market fit. It is not OK for an established business. Facebook has long since given up on this strategy, but Twitter, under Elon Musk, has rediscovered it. By thrashing around and changing direction daily, they are alienating both the users and the advertisers who were supposed to pay. If you want to move fast, roll out changes to a small percentage of your users. A mature continuous delivery organization practices blue/green deployment, but even if you are not doing CI/CD, you can still test changes with a small subset of your users. Don’t uncritically inflict the latest great idea on your entire user population. #itleadership #innovation #makeitliveuptoitspromise