Buy more, goddammit

The reason you fail is that you are not spending enough. Said the vendor.

Lack of self-awareness is a common human foible, and it seems to be one of the characteristics that AI leaders are hired for. Kellen O’Connor, leader of AWS’s Northern European business, is an example. Interviewed at AWS re:Invent in Las Vegas, he dismisses the clearly documented failure of almost every AI initiative by saying that the customers are not thinking big enough. They need to apply AI to business-critical functions and let AI agents loose.

Translated from AI hype to plain talk: Yes, our software hasn’t proven any business benefit yet, and the way to achieve business benefit is to buy more of it. Good luck with that chain of reasoning in the CIO’s office.

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