Do People Believe You?

How is your credibility balance? Will your employees, partners, and customers believe you in a crisis?

The information war accompanying the kinetic war has been resoundingly won by Ukraine. Many of the stories coming out of the conflict zone are false, but Ukrainian stories are given the benefit of the doubt while Russian stories are immediately disbelieved.

Honest communication adds to your credibility balance. Trying to sweep your failures under the carpet and hitting your critics with spurious DMCA takedowns and questionable lawsuits detracts from it. If you are in a credibility deficit when the next crisis hits, it will become orders of magnitude worse.

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