Don’t Ask Half Questions

Asking half questions leads to dangerous outcomes. We just saw an example when irresponsible Reuters pollsters looking for a scoop simply asked Americans “should NATO establish a no-fly zone over Ukraine.” They got a resounding 74% approval.

Another pollster asked the question with the qualifier “knowing that this will lead to direct war with Russia” and support dropped to 34%.

A complete question asks “are you willing to accept this downside to gain this upside?” Organizations get an idea, focus on the upside, take a cursory glance at the downside, and then take erroneous or even disastrous decisions. Who has the job of ensuring the downside is examined as well as the upside? You might need someone external to provide this.

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